My Bazaar Project

Dubai Women's College provides students with the opportunity to think, discover and implement their talents through a special event called Bazaar. This event is run for three days for the purpose of encouraging individuals and groups to start a mini business and operate it by themselves using their knowledge and skills. My group and I chose flat footwear’s business since we believe that ladies care a lot about their styles. The name of our business was FASHI shoes. The majority of people thought that FASHI refers to Fashion, but there is a story of choosing this name. Actually, we took the first letter of each group member's name (Fatma, Aysha, Shaimma, Hamda and Iman) and gather them to create our business name "FASHI". We sold variety kinds of footwear; sandals, slippers, and flat shoes. These footwear were designed by us using different kinds of accessories such as crystals, artificial flowers, feathers and buttons. We charged different prices for each shoe based on its cost and the materials used to design it. Each day of the Bazaar, we offered a master piece presented on a special standard and it was the most expensive shoes for the day.     

We believe that promotion is very important for us to increase our sales. Therefore, we used different ways to promote our fabulous shoes through publishing a website besides other promotional tools shown in the image below.